BRS Defying the Bleach for RDA Soft Wash
Case Study
How high-performance apparel helped a premier soft wash company stop the fade and start saving money.
Project Overview
The Irony of the Clean Industry RDA Soft Wash specializes in high-quality exterior cleaning, restoring the beauty of homes using soaps and bleach solutions. However, they faced a frustrating problem: while they were making homes look brand new, their uniforms were looking old.
The harsh chemicals required for soft washing were destroying their standard cotton shirts, leaving the team looking faded and worn out. RDA wanted a uniform that matched the quality of their work—bright, neat, and professional. Bleach Resistant Shirts (BRS) stepped in to provide a heavy-duty solution that stays fresh, wash after wash.
The "Confidence" Factor
Why Morale Matters in Manual Labor One often overlooked aspect of uniforms is how they make the wearer feel. Working in ragged, bleached-out clothes can subconsciously lower a technician's pride in their work.
By switching to BRS, RDA Soft Wash saw a 57% improvement in team confidence. When the crew steps out of the truck looking sharp and cohesive, they approach the customer with more authority and professionalism. The shirts are not only tough but comfortable and breathable, removing the distraction of ill-fitting gear and allowing the team to focus entirely on the job at hand.
The Challenge
The Battle Against Sodium Hypochlorite Soft washing isn't just water; it requires chemical solutions that wreak havoc on standard fabrics. RDA’s previous uniforms faced three major issues:
Chemical Burn: Shirts became dull, stained, and physically weak after minimal use.
Image Issues: A faded shirt implies a lack of attention to detail—the opposite of what a cleaning company wants to project.
Sunk Costs: The company was trapped in a cycle of constantly buying new shirts to replace the ruined ones.
They needed a unicorn: a shirt that could survive a chemical environment, keep the team cool outdoors, and maintain a "Day 1" appearance for months.
Our Solution
Armor for the Exterior Cleaning Pro We didn't just sell them shirts; we engineered a uniform program. BRS provided custom apparel specifically woven to withstand the rigors of soft washing.
Bleach-Proof Technology: We utilized our proprietary fabric that locks in color and resists chemical breakdown.
Professional Branding: We integrated the RDA logo to create a unified, cohesive team look.
Performance Fit: The shirts are breathable and comfortable, designed for technicians moving ladders and hoses all day.
The result? A uniform that acts as a shield against bleach, saving RDA money and boosting their professional presence.
By The Numbers: The Impact
37%
Lifespan Extension
Uniforms are replaced far less often, slashing overhead costs.
87%
Color Retention
Drastic reduction in fading issues; shirts stay black/bright.
27%
Reorder Speed
Less administrative time wasted waiting on inventory.
