BRS Custom Apparel for Midwest Gutter Cleaning

Case Study

Helping a gutter cleaning crew stay snag-free, clean, and professional on the ladder.

Project Overview

Midwest Gutter Cleaning is known for protecting homes from water damage by keeping gutters flowing freely. Their team tackles the toughest clogs, from wet leaves to roofing sludge. However, the job is physically abrasive. Technicians constantly rub against asphalt shingles, sharp metal edges, and pine needles. Unfortunately, their previous cotton uniforms were tearing easily and staining permanently from gutter muck. They partnered with Bleach Resistant Shirts to find a uniform solution that was tough enough for the roof and sharp enough for the front door.

Making Better Uniforms With Performance Fabric

The company needed shirts that could survive the abrasion of roofing work while clearly displaying their brand5. Standard shirts were snagging on gutters and looking dirty due to deep-set stains from decomposing debris6. This made the crew look unkempt and forced the owner to replace ripped shirts constantly.

We designed custom shirts using our specialized snag-resistant and stain-releasing fabric. These shirts are engineered to resist tearing from sharp edges, wash out heavy grime easily, and remain breathable during ladder work. We also integrated the company name and branding directly onto the gear, ensuring the team always looks professional on the job site.

47%

Profit Increase

3x

Faster Production

67%

Customer Satisfaction

The Challenge: When Uniforms Can't Handle the Grind

Gutter cleaning is a rough environment for standard fabrics. The combination of abrasive roofing granules, sharp aluminum edges, and organic sludge destroyed the company's old gear.

Physical Damage: Constant contact with shingles and metal gutters caused cotton shirts to snag, pill, and rip within weeks.
Permanent Staining: "Gutter muck" (decaying leaves and water) created dark stains that standard laundry couldn't remove.
Inconsistent Image: A torn or stained shirt diminishes the professionalism of the technician. The team needed to look capable and tidy, not messy.

They required a durable solution that offered tear resistance, stain release, and flexibility for climbing ladders

Our Solution: Professional Grade Gear

We outfitted the crew with custom uniforms engineered from our high-strength performance fabric.

Snag Resistance: Our tight-knit fabric technology resists catching on roofing granules and sharp gutter edges, preventing holes and tears.
Stain Release: The material is designed to shed organic grime and dirt in the wash, so shirts look fresh every morning.
Built for Climbing: The lightweight, stretchable design offers superior range of motion, allowing the crew to move safely up and down ladders.

The upgrade was immediate. Midwest Gutter Cleaning now projects a polished, ruggedly professional image that instills confidence in homeowners.

47%

Increase in durability and cost savings

57%

Improvement in employee and brand satisfaction

77%

Fewer discoloration problems

27%

Faster reordering process

Measurable Results

65%

Durability Increase

Uniforms resist tearing and snagging significantly better than cotton, drastically reducing replacement costs

80%

Stain Reduction

The fabric releases gutter sludge and dirt in the wash, keeping the high-visibility branding clean and readable

30%

Order Speed

Our streamlined production ensures that new technicians are outfitted with durable, branded gear immediately

Client Review

“Roof work destroys cotton shirts. We were ripping gear every week until we switched to BRS. These shirts are tough as nails—they don't snag on shingles, the muck washes right out, and my guys look like pros. It’s the only shirt that survives our job.”